March 23, 2023

GeneDenim

Logo & Stationery design for GeneDenim

The Genesis of Gene Denim: Gene Denim is a new generation of jeans makers that understand what today’s customers adore and combines that with traditional processes to create the perfect pair of denim for its customers. The brand handcrafts jeans with passion and expertise, resulting in a product that instills confidence and comfort for all-day wear.

Project Overview

In our GeneDenim project, MoreStudio has meticulously crafted a brand identity that seamlessly fuses modern aesthetics with timeless elegance. Our creative journey started with bold typographic experiments, leading to the creation of a distinctive logo that intertwines assertiveness with a touch of femininity. The chosen color palette echoes the brand's commitment to freshness and originality. Beyond the logo, our design extended to innovative stationery, unique packaging solutions, and engaging social media visuals, culminating in a conceptual moodboard for an immersive pop-up store experience. This project represents MoreStudio's dedication to delivering comprehensive and impactful brand solutions.

Visionary Design Approach

Branding session

In our Gene Denim Branding Session at Morestudio, we took a thorough and strategic approach to establish the brand's identity. We focused on defining clear business goals, deeply understanding our target market, and evaluating the competitive landscape. Our process involved crafting a detailed visual identity framework, emphasizing the brand's core purpose, values, and communication strategies. We meticulously developed profiles for target groups and personas, conducted a comprehensive competitive analysis, and shaped the brand's distinct personality, voice, and tagline. This well-rounded approach was key to creating a cohesive and engaging brand story for Gene Denim.

Logo Design for GeneDenim

GeneDenim's logo design process

We try to explore styles that complement past concepts. We started the design by experimenting with typography, from very different fonts and weights, combining them with interesting lines or shapes to create a unique logo and can communicate the identity of the brand as clearly as possible.

Design principle

Primary Logo

The logo embodies the perfect combination of confidence and femininity. The design use the art nouveau style font, symbolizing the brand's commitment to artistry and high craftsmanship. The details and artful approach used in this design reflect our pride and dedication in creating a work of art for every customer. The use of art nouveau not only showcases the level of detail and care that goes into each piece, but also demonstrates our commitment to providing the highest quality products to our customers.

Color Theory

The blue tone color chosen for is called ‘Grotte Blue’ , which represent touch of freshness and modernity.

This particular shade of blue is versatile and can be overlaid on top of the jeans fabric without being overshadowed by the jean color. It also conveys a sense of originality, which aligns with the brand's story of handcrafted denim. Additionally, the logo incorporates a lighter shade of blue, known as baby blue, to add a touch of liveliness to the design. Overall, this color palette represents the brand's confidence, energy, and originality.

Typography

Different font styles both weight and width represents diversity and helps the brand look creative Suitable for the brand's character.

Stationery design for GeneDenim

Inner-Pocket

Fabric pattern from logo. We design a new layout to make it looks more fresh. It's a small designed hint that we secretly put in the product. People may not notice at the first time, but it is a design point that was designed with care.

Plastic zipper bag, Paper bag, Mailer bag

Icons

The icons are designed under the concept of "Gene Denim Daily Life Stickers". They are stickers that can be applied in a variety of ways. and convey the brand's identity, such as their white signature shorts or lifestyle icons such as dumbbells and suitcase.

Illustrations

Illustration is designed with characters that have a clear style. Contrasting lines and colors make it look more fashionable.

Social Media

Pop-up store: Design moodboard

This moodboard was created as a concept for the brand's pop-up store.
The first time you see it, it gives a fun feeling, representing being a brand that is with the new generation. Bold and Creative, diverse but perfect, emphasizing the key message of being a jeans brand that can "Fit" everyone.