March 22, 2023

Buzz Pet Food

Branding Design Principle

Problem statement & Goal

Problems

No brand CI - By having set rules and restrictions, it becomes possible to communicate a consistent brand identity.
The brand architecture is unclear, making the brand's products seem inconsistent.

Goals

Create Brand CI
- Brand identity (mission, core values, personality, tone, story, etc.)
- Brand assets and the appropriate use of them (logo, color palette, typeface, spacing, backgrounds, etc.
Set up a brand architecture - Increased clarity in the marketplace

Concept design

Happiness all round

“Happiness all-round” ~ Our brand ‘Buzz’ exists to bring happiness and excitement to the pet community. We are the bees. We buzz our way to pet loving families by working persistently and sustainably to create honey-sweet products that are of superior quality and value.

Color Palette

Yellow color is associated with sunshine, hope, laughter, warmth, happiness, and energy. While Blue is signifies a trustworthy business. This Palette can represent Buzz well.

Logo Design

Concept design

Buzz..The bee's worker for the best!

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Final Logo design

Primary Logo

Keyword: playfulness, confidence, friendliness, and reliability.

To represent the name and brand values, we use a beehive symbol as the logo foundation. The crown represents the history of the brand. We designed a smiley pet shape in the letter 'B' to represent happiness as part of the design concept. The 'EST. 1992' shows reliability and our long brand history.

The green buzz sets the tone for the brand as a reliable and trustworthy personality. Overall, the logo appeals give a sense of playfulness, confidence, friendliness, and reliability."