November 3, 2022

Village Fund

Mobile Application design & Development for National Village and Urban community fund office

Project Overview

Embarked on an innovative project to digitalize the National Village and Urban community fund office, crafting a digital platform that simplifies financial transactions and management for villagers in Thailand, many of whom are senior citizens with minimal technological exposure. The project centered on developing a user-friendly mobile application tailored to the needs of villagers and village leaders, overcoming challenges related to financial literacy and technological reluctance.

UX Survey Phase

Understanding Our Users

Understanding our audience was crucial. We stepped into their world, acknowledging that our designs had to speak their language, resonate with their culture, and align with their technological landscape. We tailored our surveys to be linguistically and technologically accessible, ensuring no one was left behind in the conversation.

 

Designing the survey was an exercise in clarity and empathy. We balanced quantitative queries with qualitative questions, striving to capture not just data, but stories. Our questions delved into their financial habits, technological experiences, and hopes for a village funds application that could truly make a difference.

Pilot Testing: A Humble Beginning

Before we reached out to the wider community, we conducted a pilot test. This was a humbling experience that fine-tuned our approach, teaching us the nuances of communication and engagement in rural Thailand. Adjustments were made, ensuring our survey was not just understood, but also embraced.

Our Solutions

Considering these factors, our solution is as follow

①

A Mobile Application

Given that smartphone ownership is widespread across all demographics in Thailand, and considering that many villagers find PCs intimidating yet are relatively comfortable with smartphones, a mobile app is our chosen platform. The affordability of smartphones over laptops or PCs also plays a key role in this decision.

②

A Finance Application Accessible to All

The application is designed with an intuitive user interface and language. It requires no prior knowledge of finance or accounting. Users will simply need to understand basic transactional concepts like who is borrowing, the amount, duration, and interest rates.
The app will guide them through the rest, essentially filling in the blanks for them.

③

Data Management Certainly!

Here's how the additional feature integrates into the description of the solution for the Village Fund app: in addition to the core functionalities, our solution will incorporate data collection and visualization tools. These tools are designed to empower top-level management and government bodies to request and view meaningful data in an easily comprehen-sible format. By making complex data accessible and understandable, this feature aims to facilitate the development of more effective policies and innovative strategies to enhance the quality of life in all villages and for their citizens. Furthermore, this capability sets the stage for a larger big data initiative, poised to revolutionize the way the Village Fund operates. It marks a significant step towards transforming the Village Fund into a data-driven organization, leveraging insights to drive decisions and actions across the board.

Iterative Design: A Path of Continuous Learning

Design Mobile Application process

☞ Prototyping

☞ Various Components and Functionalities

☞ Symbol & Style guide

technical implementation

Development and Integration

Parallel to our design refinements, our development team began the technical implementation. This phase involved translating our high-fidelity designs into a working mobile application. Our developers and designers worked closely, ensuring that the technology we used was both robust and capable of supporting the unique needs of rural communities, such as low bandwidth environments and various mobile device capabilities.

☞ Workflow Diagram

Our workflow is a dynamic collaboration among specialists and systems.

Starting with a deep dive to gather essential requirements, we engage with stakeholders to ensure every need is captured. We then move through a meticulous design and development phase, consulting with financial and technical experts to build an app that’s both intuitive and compliant.

Deployment involves leveraging robust infrastructure through partnerships with industry leaders, ensuring our app is delivered efficiently and reliably. Post-launch, we focus on continuous evaluation and customer support, keeping the app’s performance seamless and user-centric.

☞ Various Components and Functionalities

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