September 16, 2024

IKIGAI

Website Design and Development for Ikigai Adults Diapers

Ikigai, inspired by the Japanese concept of ‘ikigai,’ aims to enhance the lives of the elderly with products that foster social interaction and well-being.

Project Overview

The project aimed to design a user-friendly and informative website that effectively showcases Ikigai’s product offerings for the elderly. The primary focus was on creating a platform that fosters social interactions, enhances the quality of life for its users, and reflects the brand’s core values of joy, care, and meaningful connections.

Understand the problem

Problem Statement

Caregivers need a platform that offers practical products for their aging parents while fostering trust and emotional connection. Ikigai required a website that not only showcases its products but also reflects its core values of joy, care, and life purpose. 

Goal and Objective

The Website's goal is to develop a straightforward, informative website for Ikigai, effectively showcasing the product and fostering brand awareness, while aligning with the brand's practical approach.

Informative Content

Clearly articulate the features and benefits of Ikigai products, along with the brand philosophy, catering to the needs of the target audience.

Customer Engagement

Include customer testimonials and relevant content that build trust and credibility among website visitors.

Brand Awareness

Incorporate elements like customer stories and product highlights to engage and inform visitors, building a connection with the brand.

E-Commerce Readiness

Structure the website architecture to easily integrate e-commerce functionalities in the next phase.

Iterative Design: A Path of Continuous Learning

Research & Design Process

①

User Research and Competitive Analysis

Conducted comprehensive user research and in-depth competitive analysis to better understand the target audience’s needs, preferences, and behaviors, ensuring that the final design solutions were tailored to meet user expectations and industry standards.

②

Crafting Visual Consistency

Developed detailed mood boards and curated design references to effectively capture Ikigai's cheerful, clean, and minimalist brand identity, ensuring consistency across all visual touchpoints and aligning with the brand's core values and message.

③

Wireframes and Prototypes

Created high-fidelity wireframes and interactive prototypes to define the website’s overall structure, navigation flow, and user experience, ensuring a seamless and intuitive interface that aligns with both user needs and business goals.

☞ Site Map

☞ Symbol & Style guide

Engaging User Attention Through Thoughtful UX Design

How We Capture User Interest

☞ Homepage

☞ Product

The product pages prioritize a UX with intuitive filters and clear product categories, making it easy for users to find what they need. The UI uses soft colors, clean layouts, and large product images to convey trust and care, aligned with the brand's values. Minimalist design, clear typography, and prominent "Buy Online" buttons ensure a smooth, engaging, and visually appealing shopping experience.

☞ Article

The News Update page offers a clean, user-friendly layout with clear typography and high-quality images. The grid format ensures easy navigation, while "Read more" links are intuitively placed for quick access to articles. The design balances simplicity and functionality for an engaging user experience.

Things we have learned and overcome.

Challenge We Overcame

One of the primary challenges was designing a website that caters to both caregivers and elderly users. Ensuring the site was accessible, easy to navigate, and emotionally resonant required balancing functionality with a warm, inviting design.

Outcome:

The final website successfully communicated Ikigai’s brand philosophy, showcased its products effectively, and engaged users with its accessible and user-friendly design.