March 23, 2023

Therdthai Market

Logo & Stationery design for Therdthai Market

Therdthai Market is a well-known fresh market in Nakhon Ratchasima province, particularly esteemed for its distribution of fresh vegetables, fruits, and various high-quality seafood items. The wide array of products and high-quality distribution make Therdthai Market a comprehensive fresh market.

 

Project Overview

MoreStudio was tasked with creating the brand identity for Therdthai Market, which encompassed everything from designing a logo that reflects the brand’s identity to crafting zone signs that enhance understanding and convenience for customers. In addition to these elements, we also successfully created a cute and memorable mascot for the Therdthai Market brand.

Brand Creation

Identity Concept

The brand identity of Therdthai Market focuses on clear and direct communication, emphasizing easy accessibility and fostering a friendly atmosphere for customers. It features bright, vibrant colors and engaging designs to create a welcoming and positive ambiance. The identity is designed to be clear and informative, ensuring it is easily understood and beneficial to customers.

Target Audience

The brand is aimed at local residents within the community and surrounding areas, as well as transient customers who value comprehensive market experiences and convenience in service usage. Therdthai Market is designed to cater to these diverse groups, ensuring an accessible and satisfying shopping environment for all visitors.

Logo Design for Therdthai Market

Therdthai Market's logo design process

The presentation showcased options from references across four different formats. The customer selected option 1, which was further refined by incorporating additional details into the symbols to clearly communicate the market's offerings and improve readability. These enhancements not only increased the logo's uniqueness but also its comprehensiveness. This careful detailing aids in helping customers more clearly understand and recognize our brand and products.

Design principle

Primary Logo

The logo has been designed in the form of a combination mark, consisting of both a symbol and text that incorporates the full name of the brand, creating a distinctive identity. It clearly conveys the essence of the market's diversity, with symbols representing various market products such as shrimp, fish, vegetables, fruits, and meat, arranged in a non-linear manner to appear diverse and fresh, almost natural. The overall impression of the logo evokes a sense of friendliness, ease of understanding, and accessibility, portraying a market abundant with diverse and always fresh ingredients. Additionally, the choice of "Tangerine Orange" color signifies creativity and the power of happiness, reflecting the intention of the Tid Thai market to be a center for spreading goodness to people continually.

Logo Spacing & Minimum Size

Stationery design for Therdthai Market

Mascot

The mascot design draws inspiration from the "Tarn Koo" theme, a name that signifies the iconic pair of sugar palm trees associated with the area of Therdthai Market. This mascot is envisioned to exude cuteness, friendliness, and approachability, coupled with a fresh and cheerful demeanor. To enhance its versatility in brand communication, the mascot will be designed in various poses and with a range of facial expressions, allowing it to engage effectively with the market's diverse audience.

Signage

We design interior signs indicating various zones within the market, both in the form of large directional signs and hanging flags, to be clear and beautiful, helping customers learn and navigate comfortably.

Style & Colors

Designing a sign that emphasizes clarity for easy understanding and perception of information by customers, featuring large, easily readable fonts that display only essential information such as subzone and main zone names, accompanied by illustrations in the form of Realistic Outline, line-drawn images without shadows but appearing realistic. Also, selecting suitable tones for each zone to enable customers to easily identify and remember the zones.

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