March 3, 2023

Qottontale

Logo & Stationery design for Qottontale Cafe

Qottontale Cafe – a unique establishment in Bangkok known for its fairy tale-inspired ambiance and creative offerings.

Project Overview

MoreStudio was tasked with creating the brand identity for Qottontale Cafe from scratch, parallel to the client's renovation of their café space. Our challenge was to develop a cohesive and enchanting brand identity that would embody the café’s unique concept - a café that blends the love for coffee with the charm of storytelling and fairy tales.

Brand creation

Identity Concept

The brand identity of Qottontale Cafe revolves around the fusion of a coffee shop experience with the magical world of stories and fairy tales. The concept is to make every customer feel as if they are stepping into a storybook with each visit.

Target Audience

The branding targets coffee enthusiasts, story lovers, families, and anyone seeking a unique café experience that transcends the ordinary.

Logo Design for Qottontale Cafe

Qottontale Cafe's logo design process

Four distinct options were presented, with the client ultimately selecting Option 1. This option featured a typographic logo using the Gill Sans font, inspired by the London Underground's font, reflecting a style reminiscent of English cafes. The chosen design was intended to convey a friendly, accessible, and approachable feel, emphasizing simplicity and readability. This decision highlighted a preference for a straightforward, clean, and memorable logo, aligning with the cafe's vision of being a welcoming and accessible establishment

Design principle

Primary Logo

The logo is a lettermarks logo. We use a san serif font. Brands, today, have less time than ever to connect with their audiences and in doing so, try to make their messages as appealing, accessible, and digestible as possible. It’s obvious why the central modernist ideals of simplicity and efficiency prevail, and that sans serifs are ubiquitous as ever. From the reason above, the sans serif connotations of modernity and innovation help reinforce these perceptions, and as audiences, media, and the marketplace constantly evolve.

'Contton tail' is the name of a character from a novel, 'peter the rabbit'. It's also imply to a rabbit's tail.

Hidden Design

The 'Q' was designed to resemble the back side of a rabbit with its tail

The 'E' has form a stair's shape which is a main feature of the cafe.

Concept Design

The chosen lcon concept is a preference for a clean, typographic approach, emphasizing readability and a friendly appeal. This choice aligns with the desire to create a logo that is straightforward yet memorable, capturing the essence of a welcoming and accessible cafe.

Color Theory

Currently, the building where the café is located is characterized by a "brick orange" color, which we adopted as the main color for the design. We would like to enhance our "Rabbit House" by choosing green as the main color together. which is the color representing trees and nature that can blend well with brick orange and indicates the concept "Rabbit House" well.

Q initial usage

Creative ways to use 'Q' as one of Iconic Qottontale Cafe's graphic elements

Stationery design for Qottontale

Mr. Qottontale

Mr. Qottontaile is Icon design for Qottontale Cafe. Mr. Qottontale' as a visionary barista from the magical lands of Qottonland, who brought his passion for coffee and tales to the human world, creating a unique cafe experience where every sip and snack serves as a portal to fantastical journeys.

The story of Qotton, the adventurous rabbit from Qottonland

The series of the story is a captivating tale that aligns beautifully with the whimsical style of the illustrations in Qottontale Cafe. Qotton, a top-ranking barista in Qottonland, yearned for new experiences beyond his familiar surroundings. Driven by this desire for exploration, he embarked on an extraordinary journey to the world of humans. In this new and fascinating environment, Qotton decided to open his own café, naming it Qottontale. This café is not just a testament to his barista skills but also a bridge between his magical world and the human realm, bringing a touch of Qottonland's enchantment to every cup of coffee served. This story reflects the core essence of Qottontale Cafe - a blend of fantasy, adventure, and the love of coffee.