August 22, 2025

GENCO

Webapp Design and Development for Genco

 

GENCO is an industrial waste management company serving clients nationwide.

Project Overview

GENCO’s waste management system focuses on enhancing sales operations and improving the productivity of the sales team through intuitive tools and efficient workflows. The system is designed to handle large volumes of information — including new and existing customer data, meeting schedules, and supporting documents — which were previously managed through scattered files, causing delays and potential errors. Key features include Presale Management, secure login for sales representatives, user account management, vendor and customer data management, and sales visit logging with follow-up tracking. This solution streamlines data organization, enhances customer engagement, and reduces the complexity of information management. The goal is to strengthen the sales process and lay the foundation for future scalability.

From Challenge to Opportunity

Transforming GENCO into a Waste Tech Leader

Current State

Manual Processes
Time-consuming, prone to errors, and resource-intensive.

Limited Scalability
Current operations cannot efficiently handle growth or new client demands.

ERP Limitations
Not Lean (Overcomplicated), Not Robust (non-customization) and High Maintenance Costs.

Future State

Automated Operations

End-to-end process automation, reducing manual input.

Scalable Solutions

Flexible systems ready to support new markets, services, and higher volume.

Tech-Enabled Growth

Real-time data integration and insights for informed decision-making.

Our Solutions

To address challenges and meet objectives

①

Presale Management

The Presale Landing Page and information form are designed to collect data from potential customers during the pre-sale stage. This web page can be accessed via GENCO’s main website as well as through various marketing channels. The focus is on making customer data collection simple, fast, and organized, enabling the sales team to follow up and respond efficiently while reducing the need for manual customer prospecting.

②

Sales Rep Authentication & Management

A secure login system for the sales team to access and utilize all functions of the Web App efficiently. The platform consolidates customer data, appointments, and documents in one place, with fast search and edit capabilities. It supports new customer verification and approval, and features notifications and status indicators to ensure tasks are easily tracked without missing critical updates.

Road Map

Design Process

Flow & Prototype

Created detailed user flows to illustrate screen-to-screen connections, enabling developers to clearly understand the intended user journey. These flows support a smooth, intuitive experience that aligns with both user needs and business objectives.

Symbol & Style guide

Feature Overview

Sales-Friendly Features Designed for Efficiency and Ease of Use

Sales Rep Account Management

A centralized dashboard allows sales representatives to manage upcoming appointments and new leads, view company and contact lists, and access relevant client visit documents in one place.

Vendor Management

Easily access detailed client profiles, including company information, addresses, financial data, supporting documents, and meeting history.

Sales Visits Management

Sales users can clearly view their own appointment schedules — including dates, time slots, and contact details — to stay organized and prepared.